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Home   »   News   »   Symi Men campaign wins Pikasso D’Or 2011 Award for Best Mall Visual Print |
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Symi Men campaign wins Pikasso D’Or 2011 Award for Best Mall Visual

Spirit The Private Advertising Network was awarded the Pikasso D’Or 2011 for the Mall Visual – Specials Category – with its mesmerizing “Symi Men” deodorant campaign that was displayed throughout the year in shopping malls. Symi Men, a new deodorant from Cosmaline, offers the care men need all day long with a range of dynamic scents. Focusing on the “24hr protection” provided by the deodorant, the multi-visual campaign featured the deodorant bottle morphing into the shapes of a surveillance camera, fire extinguisher and laser lights. “We were delighted to hear that Spirit had won the award for the Symi deodorant campaign,” says Rebecca Atamian, Marketing Manager, Cosmaline. “The idea of transforming the Symi bottle into a mechanism that protects really struck strong chord with consumers and the judges alike,” she concludes.


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